To say that Brenda is a champion for women in media, technology, and advertising is simply an understatement. Her bold voice and gregarious nature has catapulted Tech Bae and her career into a number of adventures, ensuring that others are lifted up to come along for the ride. And, while she is comfortable chillin’ in the sun and surf of her birth country, the Dominican Republic, Brenda is a force to be reckoned with.
Brenda Salce-Garcia is a transformational Customer Success leader with over 17 years of experience in the Ad tech and media space. Brenda’s dedication to fostering meaningful customer relationships by delivering on value has resulted in exceptional business wins for her clients and companies she has worked with.
In her most recent role as VP of Client Success at Madhive, she owned all post-sales activities (client onboarding, training, implementation, revenue growth, and retention). Her empathetic approach and strategic vision have resulted in remarkable achievements, such as exceeding triple-digit client revenue growth while scaling the Organization to meet customer needs during this time of growth for the company. Prior to Madhive Brenda has built and led the Customer Success organizations in billion-dollar deals at Jellysmack [$1B valuation] and Operative.
Brenda’s passion lies in empowering her team and customers alike, believing that success is a collaborative journey. Her leadership is characterized by a deep understanding of customer needs, a commitment to excellence, and a get it done attitude.